This discussion comes up from time to time – It is based on
Google’s “Last Click attribution” in a decade-old model that focused
dealerships on spending the most budget on Google’s most expensive
product – LAST CLICK or SEM.
Big Time’s Full-Funnel Attribution
Model believes in a modern approach for best lead #’s and ROI (and our
numbers gated or ungated prove that this works.)
Full-funnel
attribution, unlike last click funnel attribution, full-funnel
attribution incorporates impressions and assisted clicks in a conversion
(ie…form
fill out, phone call, text, or lot up.) It looks at the full path to
conversion and does not just focus on the last touchpoint (i.e. click.)
It takes into consideration (Smart TV, Geo Bing, Yahoo, AOL, Facebook,
Instagram, Snapchat, etc..)
Conveniently Google does
not incorporate products they don’t sell (Geo, Smart TV -Facebook
and Instagram) – This is why Google Analytics reports don’t tell
the entire story, instead, it has focused everyone on what Google
is selling — CLICKS ONLY or Last Click Attribution.
At Big Time
we believe all marketing works – We have put together a logarithm built
on machine learning AI – that leverage all media to get the best Ad ROI –
and we don’t care if that comes from the last click or not. In fact,
Big Time only cares about advertising that produces the most leads for
the best ROI, PERIOD. We don’t work for Google, we work for Our Dealers.
WE ARE BIG TIME.
