by David Fichtenmayer - Posted 1 year ago
Digital advertising has become an essential part of the marketing strategy for auto dealers universally. However, many dealerships often struggle to close the deal even after using the right marketing techniques, causing many to abandon their marketing strategies for various reasons, oblivious to the fact that they are closer to success than they realize.
It's like being out deep-sea fishing, where you have found an area where the perfect bait is on the lines, and you keep casting, but you keep missing the catch. The solution is not to move to another part of the ocean in hopes of finding "better bites" or "better leads." Instead, you need to become better closers, better at "hooking" your fish, and your customers digitally.
One of the most effective ways to hook your potential customers digitally is by using remarketing and retargeting techniques. Remarketing involves showing ads to people who have visited your website or social media pages but have not yet made a purchase or taken a specific action. Retargeting, on the other hand, involves targeting people who have engaged with your ads or website but have not yet converted.
Remarketing and retargeting have proven to be powerful marketing tools, with retargeting ads having a click-through rate (CTR) that is 10 times higher than regular ads. Additionally, retargeting can increase conversion rates by up to 70%. However, these techniques are often misunderstood and misused. Dealerships need to strike a balance and ensure that their ads are relevant and not too intrusive.
To ensure that all remarketing and retargeting efforts are successful, dealers need to become better at closing the leads, which obviously translates to more closed deals. Here are five effective techniques that can help you hook your customers:
Using personalized messaging can make potential customers feel valued and understood. By addressing their specific needs and concerns, you can build trust and increase the chances of converting them into loyal customers.
Offering exclusive deals or promotions can incentivize potential customers to make a purchase. This can be done through email campaigns, social media ads, or retargeting ads.
Including customer reviews and testimonials on your website and social media pages can help build trust and credibility with potential customers. This can help alleviate any doubts they may have about your dealership and increase the chances of them making a purchase.
A user-friendly website that is easy to navigate and provides all the necessary information can be a critical factor in closing the deal. By providing a seamless online experience, you can help potential customers feel more comfortable and confident in their decision to make a purchase.
Being responsive and timely in your communication with potential customers is also crucial. Responding promptly to emails and social media messages can help build trust and increase the chances of closing the deal.
To sum this up, digital advertising, remarketing, and retargeting can be powerful tools to reach out to potential customers for all auto dealers that desire to grow their sales results from advertising efforts. By using techniques and tips like personalized messaging, exclusive offers, customer reviews, read more and Stay up to date with the FIADA by checking out the whole article here.
