Big Time Dealer,

Here are our top ten some historical trends related to auto buyers' intentions during the holiday season.

1. Increased Online Research: Many auto buyers tend to conduct extensive online research during the holiday season, exploring various car models, features, and deals before making a decision.

    

2. Black Friday Deals: Black Friday has become a popular time for automotive dealerships to offer special promotions and discounts, attracting buyers looking for a good deal.

    

3. Gift-Giving Season: Some individuals purchase cars as holiday gifts, especially high-end or luxury vehicles, leading to increased sales during this period.

    

4. End-of-Year Clearance Sales: Dealerships often aim to clear out older inventory to make way for new models in the coming year, offering competitive pricing and incentives to attract buyers.

    

5. Year-End Bonus Impact: The receipt of year-end bonuses or holiday bonuses can influence purchasing decisions, prompting some buyers to invest in a new vehicle.

    

6. Winter Vehicle Sales: In regions with harsh winter weather, there may be increased interest in purchasing vehicles suitable for winter driving, such as SUVs and four-wheel-drive vehicles.

    

7. Online Car Buying: The trend of online car buying, and contactless transactions has been growing, and more buyers are comfortable completing their purchases entirely online.

    

8. Leasing vs. Buying: Some buyers may be more inclined to lease vehicles during the holiday season to take advantage of special lease deals and lower monthly payments. As a buy here pay here dealer, find ways to combat the lease and show how shorter term feels like a lease with a buying advantage.

    

9. Extended Financing Options: Dealerships often offer extended financing options with favorable terms during the holiday season to accommodate budget-conscious buyers.

    

10. Trade-Ins: Many buyers consider trading in their existing vehicles when purchasing a new one during the holiday season, using the trade-in value as part of the down payment.

Welcome, Grace

to the Big Time Advertising team!

We are thrilled to introduce the latest addition to our Big Time Advertising family, Grace Maschhoff, who joins us as an Auto Brand Designer. As our agency continues to experience remarkable growth, Grace's arrival marks an exciting chapter in our journey. A proud graduate of Maryville University of St. Louis, Grace brings with her a wealth of experience gained during her tenure at Play9 Sports. Her passion for design extends beyond the workplace, where she enjoys hunting and fishing in her leisure time. With a strong background in logo development, branding, and all facets of graphic design, Grace has hit the ground running since day one. Her expertise will undoubtedly enhance our ability to serve our valued dealer clients efficiently and effectively. The future is undeniably bright with Grace on board, and we can't wait to see the creative horizons she helps us explore. Welcome, Grace, to the Big Time Advertising team!

At Big Time Advertising & Marketing, we are committed to staying at the forefront of innovation to provide our dealers with exceptional marketing and advertising solutions. We are excited to share with you how Artificial Intelligence (AI) has become an integral part of our day-to-day operations, enhancing our capabilities, and driving better results for you, our dealer clients.

AI: A Partner, Not a Threat

We understand that the introduction of AI into the marketing and advertising industry can raise questions and concerns. However, at Big Time, we view AI as a valuable partner that empowers us to deliver higher quality and more efficient services. Here's how we are using AI to achieve this: