Auto dealerships, only in pursuit of immediate leads, often miss the forest for the trees. In the ebb and flow of the auto industry, dealerships may be tempted to focus on immediate lead generation, but sustainable success demands a more nuanced approach. Big Time Advertising & Marketing, as a full-service agency, embodies a strategic partner that extends beyond the immediacy of leads to forge a lasting brand and sales presence. Our mission? To turn today’s “hot” strategies into tomorrow’s sustained successes regardless of the market.

The auto industry is saturated with consultants and vendors whose experience is often theoretical, derived from conventions, books, and seminars rather than the sales floor, the manager's office, or even getting their ass chewed out in a dealer principal office. They echo the strategies of actual “in the arena” practitioners, attempting a one-size-fits-all solution that falls short of addressing individual dealerships' unique challenges and dynamics. In stark contrast, Big Time Advertising prides itself on a team rich in "in the dealership" experience. Our professionals, many of whom have held pivotal roles like General Manager and General Sales Manager, bring a wealth of practical knowledge. This hands-on expertise means our strategies are not just theories repackaged as advice; they are proven tactics tailored to work effectively across diverse market landscapes. From the dry heat of Arizona to the bustling streets of New Jersey, we understand that what succeeds in one market may need adaptation in another. Our team's deep industry experience ensures that the counsel we provide is well-informed and battle-tested, offering you a playbook designed to triumph in the specific context of your dealership's market.

The Strategic Full-Funnel Approach: Concentrating solely on lead generation is often a panicked, reactive approach. We advocate and enable a proactive full-funnel marketing strategy underpinned by a suite of services that keeps your dealership brand and sales consistently robust, even in fluctuating market conditions.

Examples:

• Picture a precision-targeted ad campaign where we've analyzed and understood your customer's journey from the first online search to the showroom visit. It's the difference between casting a net in the ocean and fishing with a spear — we aim for precision, not chance.
• Our campaigns are not just creative; they're meticulously designed. We ensure that every image is optimized for its intended space, whether it's a banner ad, a social media post, or an outdoor billboard, catching eyes and turning heads.

The Art of Persuasive Creativity: Our agency's creative edge lies in understanding the long-documented psychology of advertising. We employ tactical design principles, from call-to-action colors that subliminally influence consumer mood to strategic messaging that aligns with your brand voice.

Examples:

• Consider the subtlety of color: a dash of red for urgency, a stroke of blue for trust. Our ads don't just display offers; they invoke feelings, guide decisions, and create memorable experiences.
• Our dynamic advertising adjusts in real time, showcasing a convertible’s allure on sunny days or the safety features of an SUV when the forecast calls for snow. This adaptability ensures relevance and impact, no matter the weather or the market.

The Importance of Expert Agency Partnership: As cookies crumble in the digital realm, navigating the complexity of targeting becomes an art form — one that Big Time Advertising has mastered.

Examples:

• We integrate geofencing with first-party data to identify and attract high-intent customers, like targeting car enthusiasts at an auto show or a competitor’s sales event and inviting them to a special event at your dealership.
• Our in-house copywriters, coupled with cutting-edge AI, craft messages that strike the right chord at the right time. Whether it's leveraging the desire for a summer road trip or tapping into the need for a safe, reliable winter vehicle, we make sure your message is on point and on time.

Aligning with Big Time Advertising isn't just choosing an agency; it's choosing a legacy of success. We are more than an agency that “does Facebook ads” or outsources to Fiverr for quick fixes. We are a strategic fortress, fortifying your dealership against the unpredictability of consumer behavior and market shifts. Reach out today and let us show you the power of full-service — from impactful creative to strategic market placement and beyond, we are the architects of your dealership's future.

 - Terry MacCauley, CEO

Excitement Is Rising for the 3rd Annual BHPH United Summit