At Big Time Advertising, we’ve spent the past decade solving the challenges dealers face in today’s competitive market. At Used Car Week in Scottsdale, AZ, we proudly introduced our newest solution: Best Used Cars. Designed for all dealers, independent, BHPH, franchise, and OEM alike, this platform redefines how inventory feeds are managed and optimized to deliver better control, efficiency, and results.

Why We Built Best Used Cars

Best Used Cars was born out of necessity. Time and again, we saw clients struggle with delays and inefficiencies in their vehicle feeds. Whether it was waiting for website providers to respond, dealing with outdated ad inventory, or battling resistance when feeds needed to be shared with vendors, the frustration was real and costly.

We built Best Used Cars to solve these issues for our advertising dealers, giving us the tools to deliver faster, better-controlled results. As we refined the platform, one thing became clear: this solution was too valuable not to share with all dealers. It’s a platform that not only solves a critical problem but also empowers dealers to take back control of their data and marketing.

Breaking Down Barriers for Dealers

Too often, website providers or DMS platforms act as gatekeepers, treating vehicle feeds as their property instead of the dealer’s. Dealers continually face an unneeded uphill battle with:

• Slow Response Times: Waiting days or weeks for feed updates.
• Resistance to Change: Providers often and critically question dealers' decisions to share feeds with other vendors.
• Limited Control: A lack of complete ownership over the data drives their marketing because it's tied to a "spend" requirement.

Our philosophy is simple: the vehicle feed belongs to the dealer. Best Used Cars makes life easier by providing faster, more reliable updates and restoring full control to you—and we will do it at no cost.

What Best Used Cars Offers

Best Used Cars is more than just a feed management tool; it is a comprehensive solution that enhances how you market your inventory. The platform includes:

• Real-Time Updates: Inventory is updated instantly with timestamps and notifications, ensuring accuracy across all channels.
• Creative Overlays: Easily add customizable overlays to highlight pricing, promotions, or key features, making your listings stand out visually.

• Custom QR Codes: Generate unique QR codes for each vehicle, directing customers to individualized landing pages for deeper engagement.
  
  

• AI-Driven Vehicle Descriptions: Save time and improve ad quality with AI-generated descriptions tailored to showcase each vehicle’s best features.
• SEO-Enhanced Landing Pages: Every vehicle gets its own landing page, boosting your SEO and improving your dealership’s online presence.

These features give dealers the tools they deserve to optimize their marketing efforts, connect with buyers more effectively, and maintain a competitive edge.

Solving Common Pain Points

During a recent podcast at Used Car Week, I likened a broken or outdated vehicle feed to “turning off the lights in your showroom.” Without a reliable feed, dealers risk:

• Wasted Ad Spend: Advertising outdated or incorrect inventory.
• Missed Opportunities: Failing to promote new arrivals in real-time.
• Customer Frustration: Losing trust when listings are inaccurate or unavailable.

Best Used Cars eliminates these issues by ensuring feeds are always accurate, up-to-date, and optimized for each platform.

Built for All Dealers - Period

Whether you’re a small independent dealer, a Buy Here Pay Here operation or part of a large OEM network, Best Used Cars scales to meet your needs, the platform ensures compliance with brand standards for OEM and franchise dealers while providing the same speed and flexibility that independent dealers need to compete.

By combining tools like creative overlays, AI-powered descriptions, and SEO-focused landing pages, Best Used Cars allows every dealer to market their inventory effectively across all platforms.

Simplifying Social Media & Platform-Specific Feed Management

Managing vehicle feeds for platforms like Google, Meta, Microsoft, and TikTok is no small task. Each channel has constantly evolving formatting requirements, and non-compliance can lead to disapproved ads, higher costs, and missed opportunities. This complexity can quickly become overwhelming for smaller dealers, especially those who prefer to handle their advertising in-house.

That’s where Best Used Cars makes life easier. With a simple click, you can download your inventory feed pre-sorted and optimized for any platform. Whether it’s Google’s VLA, Meta ads, Microsoft, or TikTok’s ever-changing standards, our system ensures your feed meets all compliance requirements. No more troubleshooting, no more wasted time, just an easy-to-use tool that keeps your inventory ready for advertising success. By eliminating these headaches, dealers can focus on what they do best: selling cars.

-by Terry MacCauley, Founder & CEO

Join A Fast Growing Network of Vehicle Feed Hosted Dealers - The Best is Yet to Come