by Terry MacCauley - Posted 1 week ago
The holidays are winding down, but we’re here to deliver daily insights to inspire your marketing strategy for 2025. We have pulled back each door to reveal valuable tips, stats, and actionable ideas to help your dealership thrive in the fast-approaching new year.
Tip: Define your marketing goals for 2025—be specific.
Stat: Businesses with clear goals are 10x more likely to achieve them.
Reason: A solid vision keeps your team aligned and your strategy focused.
Tip: Allocate at least 7-10% of gross revenue to your marketing budget.
Stat: Businesses that invest in marketing see an average ROI of 10:1.
Reason: Consistent investment keeps your dealership at the top of customers' minds.
Tip: Make sure your website is fully optimized for mobile users.
Stat: 63% of car buyers use mobile devices to research vehicles.
Reason: A smooth mobile experience leads to more engagement and conversions.
Tip: Focus on all marketing funnel stages: awareness, consideration, and conversion.
Stat: Customers exposed to awareness ads are 70% more likely to convert.
Reason: A full-funnel strategy ensures a steady flow of leads.
Tip: Use videos for vehicle walkarounds, testimonials, and social ads.
Stat: Video content generates 1200% more shares than text and images combined.
Reason: It’s the most engaging format to showcase your inventory and brand personality.
Tip: Use AI tools for personalized email campaigns and predictive lead scoring.
Stat: 61% of marketers say AI improves their marketing performance.
Reason: AI can make your efforts more efficient and effective.
Tip: Optimize your website with keywords like “affordable used cars [city].”
Stat: 68% of online experiences begin with a search engine.
Reason: Good SEO ensures you’re found by customers looking for you.
Tip: Ask happy customers for reviews and share testimonials.
Stat: 92% of consumers trust user-generated content over traditional ads.
Reason: Social proof builds trust and credibility.
Tip: Run ads on streaming platforms to reach cord-cutters.
Stat: OTT ads have a 97% view completion rate.
Reason: They’re unskippable and perfect for branding.
Tip: Use retargeting ads to reach visitors who didn’t convert.
Stat: Retargeted ads are 76% more likely to convert.
Reason: Stay top of mind for warm leads.
Tip: Keep your Google My Business profile updated.
Stat: 46% of all Google searches are looking for local information.
Reason: Strong local SEO attracts nearby buyers.
Tip: Use your CRM to track customer interactions and nurture leads.
Stat: Businesses using CRM see a 29% increase in sales.
Reason: A well-maintained CRM improves follow-up and customer retention.
Tip: Host live Q&A sessions on social media to engage your audience.
Stat: 80% of consumers prefer watching live videos from brands.
Reason: Live video creates real-time connections and builds trust.
Tip: Post blogs, FAQs, and buyer’s guides to educate your audience.
Stat: Content marketing generates 3x as many leads as outbound marketing.
Reason: Great content positions you as an authority.
Tip: Develop a cohesive look and feel across all marketing channels.
Stat: Consistent branding increases revenue by 23%.
Reason: Strong branding makes your dealership memorable.
Tip: Run localized digital ads to reach buyers near your dealership.
Stat: Geo-targeted ads perform 50% better than non-targeted ads.
Reason: Reach the right people at the right time.
Tip: Plan marketing around tax season, back-to-school, and holidays.
Stat: Seasonal campaigns see a 38% higher engagement rate.
Reason: Customers respond to timely, relevant offers.
Tip: Regularly review your marketing performance and pivot as needed.
Stat: Companies that track KPIs are 33% more successful.
Reason: Data-driven decisions lead to better outcomes.
Tip: Reward customers for bringing in friends.
Stat: Referred customers are 4x more likely to buy.
Reason: Word-of-mouth marketing is cost-effective and robust.
Tip: Streamline your lead response time to under 5 minutes.
Stat: Leads contacted within 5 minutes are 21x more likely to convert.
Reason: Speed matters when building trust.
Tip: Experiment with A/B testing for ads, subject lines, and CTAs.
Stat: A/B-tested campaigns perform 49% better.
Reason: Testing helps optimize your marketing.
Tip: Collaborate with local businesses for cross-promotions.
Stat: 71% of customers enjoy co-branded partnerships.
Reason: Partnerships expand your reach.
Tip: Use customer data to tailor ads, emails, and follow-ups.
Stat: 80% of customers are more likely to buy from a brand that personalizes.
Reason: Personal touches drive loyalty.
Tip: Send holiday thank-you notes to your team and customers.
Stat: Customers who feel appreciated are 5x more likely to return.
Reason: Gratitude fosters long-term relationships.
These Marketing Advent Calendar treats are just the beginning. By taking action on each one, your dealership can create a strong foundation for the year ahead. Ready to dive into 2025 with Big Time Advertising at your side? Let’s make it your best year yet!
-by Terry MacCauley, Founder & CEO
In just under a month, Best Used Cars has achieved an incredible milestone: over 5,000 vehicles and inventory from 87 locations are already listed on the platform in under 30 days.
Don’t miss out on getting your dealership’s inventory listed for free and experiencing the difference. From organized vehicle feeds to creative overlays and AI-driven descriptions, we make your inventory stand out and work harder for you. Let us help you drive results and turn inventory into profit!
