Social Lead Generation Call Scripts Answer Phone Hi this is [your name] with [your dealership]. I’m calling because we received your information from our Facebook ad that you saw in your news feed and clicked on. If I told you I have a way to …
3 Easy Steps To Adapt During Uncertain Market Shifts Dealerships are operating without the benefit of knowing the future: Will the “new normal” ever revert to the “old normal”? Will the economic unrest flatten and bounce back? Will the cascading effect of the pandemic right …
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Wow, has life changed since March 2020. None of us could have envisioned a world functioning like it is today when we rang in the New Year. While so many things are always changing, I keep preaching and screaming that the fundamentals of everything we …
For Big Time Auto dealers, Instagram is one of the best mediums to share visuals of vehicles. With an audience of more than 800 million users, this social network is in every customer’s handIf your dealership’s goal on Instagram is to ultimately make sales. There …
This discussion comes up from time to time – It is based on Google’s “Last Click attribution” in a decade-old model that focused dealerships on spending the most budget on Google’s most expensive product – LAST CLICK or SEM. Big Time’s Full-Funnel Attribution Model believes in a modern …
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Lead Response Best Practices for Automotive, RV, and Powersport Dealers Big Time Advertising is always on alert for ways to help our dealers sell more cars in the age of digital advertising and instant communication. Patience is a virtue lost to time when it …
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Strong accountability wards off complacency, strengthens our culture, and validates standards, values and our personal credibility. However, many managers fail in this critically, fundamental responsibility and damage the same competitive advantages listed above. I have given this some critical thought the last few days and …
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Leonardo Da Vinci was the king of getting things done. He said many profound things on the importance of getting things done like, “I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we …
Food for Thought: The Electrifying Power of NOW! Read More »
Having visited countless dealerships over the past year, my conviction grows stronger about a sick plague that is slowly eroding the automotive industry. It is so obvious and such an easy fix, yet those that have been inflicted with this plague seem to think the …
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