ATTENTION BHPH DEALER…. Are you tired of BS promises from companies that don’t know a thing about the BHPH business? Or just exhausted from excuses with zero accountability or apathy towards sales results? WE ARE TIRED OF WITNESSING IT…AND DEALERS ARE GETTING RIPPED OFF. FYI: …
Social Lead Generation Call Scripts Answer Phone Hi this is [your name] with [your dealership]. I’m calling because we received your information from our Facebook ad that you saw in your news feed and clicked on. If I told you I have a way to …
When it comes to auto dealer marketing, these days, the first rule is not to talk about the dealership. According to a new study from Google, a customer can make as many as 900 digital interactions in the lead-up to purchase. By comparison, the same customer …
3 Easy Steps To Adapt During Uncertain Market Shifts Dealerships are operating without the benefit of knowing the future: Will the “new normal” ever revert to the “old normal”? Will the economic unrest flatten and bounce back? Will the cascading effect of the pandemic right …
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One of my all-time favorite parables that are not in the bible. Credit Mr. Bob Brady. Of Bob Brady Auto Mall Empire and Byrider Decatur & Springfield, IL. He shared this with me in my Freshman year as the Sales Manager of Bob Brady Dodge. …
Wow, has life changed since March 2020. None of us could have envisioned a world functioning like it is today when we rang in the New Year. While so many things are always changing, I keep preaching and screaming that the fundamentals of everything we …
For Big Time Auto dealers, Instagram is one of the best mediums to share visuals of vehicles. With an audience of more than 800 million users, this social network is in every customer’s handIf your dealership’s goal on Instagram is to ultimately make sales. There …
This discussion comes up from time to time – It is based on Google’s “Last Click attribution” in a decade-old model that focused dealerships on spending the most budget on Google’s most expensive product – LAST CLICK or SEM. Big Time’s Full-Funnel Attribution Model believes in a modern …
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Auto dealers hit NADA with their checkbooks firmly in hand. It was a convention full of frenzied deal making, with auto dealers’ willingness to shell out big money for the chance to find more customers and more sales. Here are five takeaways after four days …
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