In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available to dealers that are not utilized every year. This figure was well over $300,000 in just his region. The fact that dealers are not utilizing this money …
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Wow! We have such an awesome opportunity to work in this fun business: Motorcycles, dirt bikes, ATVs, UTVs and PWC. Nobody is ever in a bad mood when they are riding the products we sell. This is such a fun business, we get to sell …
Having visited countless dealerships over the past year, my conviction grows stronger about a sick plague that is slowly eroding the automotive industry. It is so obvious and such an easy fix, yet those that have been inflicted with this plague seem to think the …
BY RYAN BROWN We all remember the 1980s classic film “Field of Dreams” starring Kevin Costner. You know, the movie that coined the phrase: “If you build it, he will come.” The meaning was two-fold, that if Costner’s character built a baseball field on the …
Ad Agency vs. Going In House (3 of 3) A final post to this three part series on the advancing debate of going with an advertising agency or with an in-house person or team. One more time, I remind you that as the CEO of …
Ad Agency vs. Going In House (2 of 3) Continuing on with this advancing debate of going with an advertising agency or with an in-house person or team. I remind you that as the CEO of an advertising agency I certainly have a bit of …
Ad Agency vs. Going In House (1 of 3) It appears lately the old debate is raging again as it has over the many decades. The debate has increased especially considering the “new” digital marketing rage that is not going away. Indeed, it is a …
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