Search Engine Marketing (SEM)
SEARCH ENGINE MARKETING (SEM) has consistently been one of the fastest growing advertising mediums, for the past few years. Online search is unequivocally used by consumers at all levels of the sales funnel. Businesses that are not tapping into the audience of their products or services where their prospective consumers read and live are missing out, BIG TIME.
SEM puts your business’s advertising messages in front of a precise targeted based audience, using ads that are served from the most trusted advertising networks, including Google AdWords and Bing Ads. Big Time ads are instantly served to a large audience providing optimal awareness with Big Time Impressions. However, the magic of the PPC model is businesses only pay when their consumers click. It is almost like having a huge billboard that sits on the interstate for free but you are only charged when a passerby calls the number on the board.
Big Time Advertising’s expert analysts are Google AdWords and Bing Ads/Yahoo certified allowing us to manage your Paid Search campaigns based on enterprise reporting suites. Our impressive track record shows that our depth of tracking, results-based campaign management, and near-instant ability to alter ad content have led to a history of success for our clients.
While there are literally thousands of companies to choose from to manage your SEM campaigns, make no mistake it can be a big dark black hole without professional, industry leading knowledge of this important medium. Google is constantly changing their search metrics which can affect your bottom line quickly without proper, constant engagement. We deliver Big Time results quickly and efficiently.
Big Time-Mobile Targeting
BIG TIME GEO TARGETING is currently without a doubt the hottest marketing term. In fact, this “Big Brother” type marketing service leaves our clients shaking their heads in bewilderment at the fact they did not know they could do this and the BIG TIME potential of this marketing channel.
Big Time Geo Targeting is a a software program that uses the global positioning system (GPS) to define geographical boundaries. Geo targeting is just what it sounds like, a virtual barrier.
With this emerging technology Big Time Advertising can set up triggers so when a mobile device enters (or exits) the boundaries defined by Big Time, a text message, email alert, or creative mobile ads networked with over 15,000 apps is sent to this finite targeted consumer.
By incorporating Google Earth, Big Time is able to define boundaries on top of a satellite view of a specific geographical area. The technology has many practical, effective uses. Big Time Advertising is guiding clients every day in best use of this advertising tool to capture their customers at both the top and bottom of their funnels. Big Time Advertising is a leader in Geo Targeting implementation and execution.
VIDEO ADVERTISING is going through Big Time transformations and major paradigm shifts. The need for video advertising remains. However, delivering to where your consumers are watching them has drastically changed. The need for professional, competent representation has never been greater. If things like NetFlix, YouTube, Hulu, Roku, Apple TV and Google View do not have your interest, they should, Big Time.
Because not all devices are the same, video advertising must be optimized and precisely designed to deliver the highest resolutions while being formatted and quickly viewable on desktop computers, smart phones, and tablets. We deliver creative, relevant, call to action 15 and 30 second videos through our Big Time website networks in the tens of thousands.
Big Time Advertising understands the importance of protecting the brand. Consequently, we offer skippable videos which feel less intrusive to prospective consumers. We also deliver Big Time user engagement by providing highly interactive features that directly leads to bigger return on investment.
DISPLAY ADVERTISING comes in several forms, including banner ads, rich media and more. Display advertising relies on elements such as images, audio and video to communicate an advertising message.
Big Time eye-catching ads that appear on web pages, including smaller banner ads at the edges of a page and full-screen overlay ads that cover a newly opened page. We engage interested consumers, with simple animations, promotions, and calls to action.
Like display ads Big Time Advertising can lead your mobile display campaign to reach industry leading results. Designed for smaller screens, our ads properly optimized for mobile display as well as inside apps, helping our clients reach consumers on the move or while they’re multitasking.
These powerful ads appear in online video players before, during, or after a piece of video content. Big Time Advertising can adapt your video ads from existing TV commercials to give consistency in your marketing plan, or we often develop specially developed content for online viewing.
The bottom line is that properly executed display advertising gives our clients more creative options for delivering their brand and message. In addition, digital ads have two other advantages over print or TV ads: targeting and measurement. Schedule an appointment today with us to find out how your marketing efforts can be given a boost.