Big Time Thinking Podcast Episode 18 People Skills Part 2 with Terry MacCauley from Big Time Advertising

Part 2 of last week’s Big Time Thinking podcast on people skills. In this episode, Terry dives even further into his thoughts on developing essential people skills. Reminding us that 85% of our career success is determined by our use of people skills.


Relating to others

Relating to others is a key skill. And part of that is having a well-rounded personality. Well, how do you develop that? Well, many ways. Experience is a major factor. Experiencing life creates many learning opportunities. From travel, family, and education.  But while experience is vital you don’t necessarily have to be experienced in something to understand it or show empathy to someone who has.


Communication Skills

This is key as well, and it will help you with the ability to relate to others as well. First, as mentioned before being able to show empathy and have respect for others. When a customer comes into to buy they may not be ready to buy at that exact moment. That doesn’t mean they are a bad lead, or they can’t afford what your selling. They may just not be ready right now. Buying a vehicle is a big purchase. Respect how hard they have to work to save enough money to come in and buy from you. And if you treat them with respect, they are likely to come back to you when they are ready. Learn to be patient and trust people. It is a virtue after all.


Show Compassion 

Everything is not black and white. You never know what just happened to that customer before they walked through the door. They could be having the worst day of their lives or the best. Point is you don’t know.  So, stop dehumanizing people.


Leadership Skills

Lastly, leadership skills are absolutely crucial to developing people skills. First, you don’t need to be in charge to be a leader and to step up and get things done. But, what makes a good leader? Good judgment and a level head. You have to be able to make good decisions when the time comes. Good leaders are also able to adapt to the situation. Don’t be one of those people who say, “Well that’s just the way we’ve always done it”. Things changes, people change, and the world changes. So, will your customers. You need to adapt to climate, but you need to do so with good judgment. Be enthusiastic. Enthusiasm is a force multiplier and essential to developing your leadership and people skills. And lastly, have good manners. If you don’t know what good manners are, then look it up and practice. It will make others develop respect for you and you’ll be perceived as a professional.


The Wrap Up

So, remember, developing people skills is vital to your career success. Develop your communication skills, show compassion, and work on developing leadership skills.

That’s all for this week’s podcast. If you missed part one click here to listen to last week’s episode. And to catch up on all other episodes or to book Terry go to

Please remember to like, subscribe, and share. Full episodes are available for streaming and downloads on Apple Podcast, Sticher, and Spotify. This episode is brought to you by


Terry MacCauley

CEO Big Time Advertising & Marketing

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