Category: General

Lead Response Best Practices for Automotive, RV, a...

Lead Response Best Practices for Automotive, RV, and Powersport Dealers   Big Time Advertising is always on alert for ways to help our dealers sell more cars in the age of digital advertising and instant communication. Patience is a virtue lost to time when it …

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5 Reasons Managers Don’t Hold Employees Responsi...

Strong accountability wards off complacency, strengthens our culture, and validates standards, values and our personal credibility.  However, many managers fail in this critically, fundamental responsibility and damage the same competitive advantages listed above. I have given this some critical thought the last few days and …

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Food for Thought: The Electrifying Power of NOW!

Leonardo Da Vinci was the king of getting things done. He said many profound things on the importance of getting things done like, “I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we …

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5 Car Fred and The Magic Laydowns

Having visited countless dealerships over the past year, my conviction grows stronger about a sick plague that is slowly eroding the automotive industry. It is so obvious and such an easy fix, yet those that have been inflicted with this plague seem to think the …

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If you advertise it, they will come

BY RYAN BROWN We all remember the 1980s classic film “Field of Dreams” starring Kevin Costner. You know, the movie that coined the phrase: “If you build it, he will come.” The meaning was two-fold, that if Costner’s character built a baseball field on the …

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Ad Agency vs. Going In House (3 of 3)

Ad Agency vs. Going In House (3 of 3) A final post to this three part series on the advancing debate of going with an advertising agency or with an in-house person or team. One more time, I remind you that as the CEO of …

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Ad Agency vs. Going In House (2 of 3)

Ad Agency vs. Going In House (2 of 3) Continuing on with this advancing debate of going with an advertising agency or with an in-house person or team. I remind you that as the CEO of an advertising agency I certainly have a bit of …

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Ad Agency vs. Going In House (1 of 3)

Ad Agency vs. Going In House (1 of 3) It appears lately the old debate is raging again as it has over the many decades. The debate has increased especially considering the “new” digital marketing rage that is not going away. Indeed, it is a …

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