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Advertising 101

Advertising 101: Fundamentals Are Fundamentals for a Reason The disease of knee-jerk reactions, forgetting about the forest, and becoming a six-month expert in any trade, service, or product is more dangerous than advertising in the wrong medium.  At Big Time Advertising, there are a few …

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New Website Got you Down?

Unfortunately, it’s not unusual for elements and functions that are critical for paid search advertising (SEM) to get dropped somewhere during the Web Site redesign process. We usually see this with phone numbers, trust signals, tracking codes, thank-you pages and forms. Phone numbers Sometimes the …

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Capitalizing on Tax Season

Capitalizing on Tax Season NOW is the time to start planning Tax Season. That’s right, the holiday season will be over before you know it and consumers will begin thinking about that tax return check. Consumers will quickly shift from Holiday mode to spending that …

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