Communicating Via Facebook With Customers & Prospective Customers

Average number of messages sent monthly between users and businesses on Facebook Messenger:

20 billion messages

Last updated 4/30/19

Q: What kind of engagement rates do businesses have using Messenger marketing?
A: Facebook Messenger marketing has 10-80 times better engagement than email.

Email has 5-10% open rates and a 1% clickthrough rate. This amounts to 1 clickthrough per 1,000 emails. Messenger, by contrast, averages 70-80% open rates and 20% clickthrough rates. @bigtimeautoads @gowithbigtime

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