Bing SEM







Keyword Based
Search Engine Marketing.


At Big Time Advertising, we understand the digital landscape's rapidly evolving nature and the critical role Google Search Engine Marketing (SEM) plays in connecting businesses with their ideal customers.

Our commitment to hard work, positivity, excellence, coachability, and trustworthiness shines through in our bespoke SEM strategies, designed to catapult your brand to the forefront of Google's search results.

The one consistent we hear from all dealers when working with various SEM (PPC) vendors is the constant, “We need more budget, CPC Looks Good, and Let us see what we can do.”

Too often these one-liners also are spoken at the end of the month when it is too late.


At Big Time Advertising we understand that our dealers run 30- and 31-day sprints. Adjustments must be managed daily ensuring our dealers hit monthly sales goals by providing the necessary lead counts and activity to allow that conversion. Pacing on day 3, 8, 14, etc. all matter and we are neurotic about what our dealers are pacing, it is a game changer.

Without getting too far into the weeds, we have been managing successful SEM campaigns for over a decade now. We are not new to this; we focus on the future, and we deliver for our dealers. Yes, anyone can place a Google Ad campaign. Just like anyone can list their own home, do their own taxes or represent themselves in court.

Our professional, partner statuses with Google, Bing and even Yahoo matters. While some vendors are hyper-focused on click-thru-rates, bounce percentages, and blah, blah, blah, we are laser focused on building our dealers name and brand optimizing for higher traffic with increased be-back, referral, and fresh leads. Experience matters and with our dealership and marketing experience, there is no other agency that understands your business better..







WHY IS GOOGLE SEM BETTER
WITH BIG TIME ADVERTISING?


Hardworking:
Tailored SEM Campaigns That Work as Hard as You Do

Our approach to SEM is rooted in our core value of hard work.

We recognize that success in digital advertising doesn't come from shortcuts or one-size-fits-all solutions. Instead, it stems from a relentless pursuit of innovation, a deep understanding of Google's complex algorithms, and a commitment to continuous improvement.

Our team of SEM experts dedicates themselves to understanding your business's unique challenges and goals.

We craft customized campaigns that target your specific audience, ensuring that every ad dollar works as hard as you do to achieve substantial, measurable results.

Positive Attitude:
Overcoming SEM Challenges with a Can-Do Spirit

At Big Time Advertising, we embody a "Yes, I can!" and "Yes, I will!" attitude.

When faced with the ever-changing standards of Google's advertising platform, our team sees opportunities where others see obstacles.

This positive outlook enables us to tackle the complexities of SEM with enthusiasm and creativity, ensuring that we always find ways to optimize your campaigns, improve your ad rankings, and achieve higher click-through rates.

Our determination to succeed drives us to explore innovative strategies that push the boundaries of digital advertising.

Excellence:
A Commitment to Unparalleled SEM Service

Excellence is not just a goal but a standard we live by at Big Time Advertising.

Whether it's keyword research, ad creation, bid management, or performance analysis, we approach every aspect of your SEM campaign with a meticulous eye for detail.

Our dedication to excellence means we never settle for good enough; we strive for extraordinary. We take pride in our ability to understand and adapt to each client's unique needs, ensuring that every campaign we manage not only meets but exceeds expectations.

By focusing on excellence, we deliver superior results that help our clients stand out in a crowded marketplace.

Coachable:
Continuously Learning and Adapting in the SEM Arena

The digital advertising world is one of constant change, with new technologies, platforms, and strategies emerging at a rapid pace.

That's why coachability is at the heart of our SEM services. Our team is committed to lifelong learning, always eager to absorb new information and techniques that can enhance our clients' campaigns.

We actively seek feedback and are quick to adapt our strategies to reflect the latest industry trends and insights.

This openness to learning and improvement ensures that our SEM solutions remain at the cutting edge, driving success for our clients in an ever-evolving digital landscape.

Trustworthy:
Building SEM Campaigns on a Foundation of Trust

In the world of digital advertising, trust is paramount. At Big Time Advertising, we've built our reputation on being a company that clients can rely on for honesty, integrity, and transparency.

From clear communication about our strategies and expectations to transparent reporting that keeps you informed every step of the way, we ensure that you can trust us to manage your SEM campaigns effectively.

We view our clients as partners, working collaboratively to achieve shared goals and building relationships based on mutual respect and understanding.

Conclusion:
Big Time Advertising is Your Partner in SEM Success

Choosing Big Time Advertising for your Google Search Engine Marketing needs means partnering with a team that embodies hard work, positivity, excellence, coachability, and trustworthiness.

Our bespoke SEM strategies are designed not just to meet the immediate needs of your business but to anticipate future challenges and opportunities, ensuring long-term success in the digital arena.

Let us help you navigate the complexities of SEM with a strategy that reflects your brand's values and goals, driving meaningful results that contribute to your bottom line.

Experience the Big Time Advertising difference today. Let's work together to make your brand not just visible, but unforgettable in the digital world.







GOOGLE SEM FAQ's



Using Google Search Engine for marketing involves leveraging both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to enhance your online visibility and attract more customers. Here's a comprehensive guide on how to use Google Search Engine for marketing:

Understand Your Audience and Keywords
Research Keywords: Use tools like Google Keyword Planner to find keywords that your potential customers are using to search for products or services similar to yours.

Understand Intent: Differentiate between informational, navigational, and transactional search queries to tailor your content and ads.

Optimize Your Website for SEO
Website Structure: Ensure your website is structured in a way that search engines can easily crawl and index your content.

On-Page SEO: Optimize title tags, meta descriptions, headers, and content with targeted keywords.

Content Quality: Publish high-quality, relevant content that answers the questions and meets the needs of your target audience.

Mobile-Friendly: Make sure your site is responsive and provides a good user experience on mobile devices.

Speed Optimization: Improve your website’s loading speed to enhance user experience and support your SEO efforts.

Utilize Google Ads for SEM
Set Up Google Ads Account: Start by creating a Google Ads account and setting up your first campaign.

Create Campaigns: Choose the 'Search Network' campaign type to show your ads in Google’s search results. Define your campaign goals, such as driving website visits or increasing conversions.

Targeting and Bidding: Select your target audience based on demographics, location, and the devices they use. Decide on a bidding strategy based on your budget and objectives.

Ad Creation: Write compelling ad copy that includes your keywords and a clear call-to-action (CTA). Use ad extensions to provide additional information and improve click-through rates.

Monitor and Optimize: Regularly review your campaign performance. Adjust bids, refine targeting, and tweak ad copy based on the data to improve your return on investment (ROI).

Engage in Local SEO (For Local Dealers)
Google My Business: Claim and optimize your Google My Business listing to appear in local search results and on Google Maps.

Local Keywords: Include location-based keywords in your website and content.

Collect Reviews: Encourage satisfied customers to leave positive reviews on your Google My Business profile.

Analyze and Adapt
Google Analytics: Use Google Analytics to track website traffic, user behavior, and conversion rates. This data can help you understand the effectiveness of your SEO and SEM efforts.

Continuous Optimization & Improvement: SEO and SEM are ongoing processes. Keep up with industry trends, algorithm updates, and new tools to continually refine your strategies.

By combining SEO and SEM, you can effectively use Google's search engine for marketing to improve your online presence, attract more targeted traffic, and drive conversions. It’s crucial to stay patient and persistent, as building visibility and achieving significant results takes time.
Google Search Engine Marketing (SEM) refers to the practice of marketing a dealership using paid advertisements that appear on search engine results pages (SERPs). An example of Google SEM is the use of Google Ads (formerly Google AdWords) for auto dealers to create targeted ad campaigns. Here’s a simple step-by-step illustration of how it works:

Example: Promoting a Sedan Model Using Google Ads
Keyword Selection: The auto dealer identifies relevant keywords potential buyers might use when searching for vehicles, such as "new sedans near me" or "fuel-efficient family cars."

Ad Creation: Using Google Ads, the dealer creates compelling text ads that highlight key selling points of the sedan, such as its fuel efficiency, safety features, and special financing offers. The ads are designed to grab the attention of people searching for related terms.

Bidding: The dealer sets a bid for how much they are willing to pay each time someone clicks on their ad. This is part of Google Ads' pay-per-click (PPC) model.

Targeting: The dealer can refine their ad campaign by targeting specific geographic locations, times of day, and even types of devices. This ensures the ads are shown to the most relevant audience.

Ad Placement: When a user searches Google using terms related to the dealer’s selected keywords, the ad has the chance to appear above or beside the organic search results. Its placement is determined by factors including the relevance of the ad to the search query, the bid amount, and the ad's click-through rate (CTR).

Results and Optimization: The dealer monitors the performance of their ads through Google Ads’ analytics, assessing metrics such as impressions, clicks, and conversion rates. This data allows for continuous optimization of the campaign to improve results, whether by adjusting bid amounts, refining keywords, or tweaking ad copy.

Through SEM and specifically Google Ads, automotive dealers can effectively reach potential customers at the very moment they are searching for vehicles or automotive services. This targeted approach makes SEM an invaluable tool for driving traffic, generating leads, and ultimately, selling cars.
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are both crucial strategies in digital marketing, especially for automotive dealers, but they serve different purposes and achieve results through distinct approaches:

SEM (Search Engine Marketing)
Definition: SEM refers to the use of paid advertising to increase a website’s visibility on search engine results pages (SERPs). It’s often associated with pay-per-click (PPC) advertising, where businesses bid on keywords to have their ads appear alongside search results for those terms.

Speed: SEM can generate immediate visibility and traffic, making it a quick way to promote specific vehicles, deals, or events.

Control: With SEM, you have more control over the message and positioning of your advertisement. It allows for precise targeting based on demographics, location, device, and more.

Cost: SEM involves a direct cost for each click or impression your ad receives, requiring an ongoing budget to maintain visibility.

SEO (Search Engine Optimization)
Definition: SEO involves optimizing a website’s content and structure to improve its ranking in organic (non-paid) search engine results. This includes using relevant keywords, enhancing site speed, and ensuring the site is mobile-friendly, among other tactics.

Longevity: The effects of SEO are more gradual but can provide sustained traffic growth and visibility over time without the direct costs associated with SEM.

Credibility: High rankings in organic search results can enhance a dealership’s credibility and attract more qualified traffic, as users often trust organic search results more than paid ads.

Complexity: SEO requires a deep understanding of search engine algorithms and user behavior, and it may take longer to see results from these efforts.

SEM vs. SEO: Complementary Strategies
While SEM offers immediate visibility and targeted reach, SEO builds a strong, organic online presence that can attract and retain customers in the long term. For automotive dealers, leveraging both SEM and SEO in harmony can maximize online exposure, drive traffic, and increase sales opportunities. Utilizing SEM for quick wins and promotions, alongside a solid SEO foundation for enduring visibility, creates a balanced approach to search engine marketing.
Benefits for Automotive Dealers
Immediate Visibility: SEM offers automotive dealers a quick way to gain visibility on Google, especially for competitive keywords where organic ranking might take time.

Targeted Advertising: Dealers can target potential customers precisely at the moment they're searching for vehicles or automotive services, increasing the likelihood of conversion.

Cost Control: Google Ads allows for complete control over advertising budgets, with options to set daily limits and only pay when someone clicks on your ad.

Measurable ROI: Every aspect of a Google Ads campaign is measurable, from the number of clicks and impressions to conversions and ROI, enabling dealers to understand exactly what they're getting from their investment.
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