Who Is BiG Time? Our Team, Mission & Commitment.
Who We Are Big Time Advertising is a full-service automotive digital marketing agency built specifically for dealerships. Our team combines decades of automotive retail experience with advanced software development, artificial intelligence, advertising technology, and data-driven marketing strategies to help dealerships attract more shoppers, generate higher-quality leads, and increase vehicle sales. What We Do We help dealerships compete in an increasingly digital marketplace through paid search advertising, SEO, AI website development, social media marketing, streaming video campaigns, consulting, attribution reporting, and performance-focused campaign management. Our Platform Through our proprietary DaraCoreAI platform and integrations with trusted advertising partners, including Google and Meta, we help dealers manage campaigns, analyze performance, automate workflows, improve inventory marketing, and make better decisions using real-world data.
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Big Time Advertising & Marketing - Command Center
meet the team
Headshot of Terry MacCauley, Founder and CEO Terry MacCauley Founder & CEO
Headshot of Bryson Hartranft, Chief Operations Officer Bryson Hartranft Chief Operations Officer
Headshot of Chris Jackson, VP of Operations Chris Jackson VP of Operations
Headshot of Philip Russell, VP of Engineering Philip Russell VP of Engineering
Headshot of David Fichtenmayer, Dir. of Digital Marketing David Fichtenmayer Dir. of Digital Marketing
Headshot of Luke St. Pierre, Software Engineer Luke St. Pierre Software Engineer
Headshot of Sarah Crose, Business Development Rep. Sarah Crose Business Development
Headshot of Grace Maschhoff, Graphic Designer Grace Maschhoff Graphic Designer
Headshot of Shannon Slack, Graphic Designer Shannon Slack Graphic Designer
Headshot of Deana Vardeman, Accounting Deana Vardeman Accounting
TECHNOLOGY THAT POWERS
DEALERSHIP GROWTH
Proprietary Technology Big Time Advertising is more than a traditional marketing agency. Our organization develops proprietary technology solutions designed specifically for the automotive industry, giving dealerships better tools for website management, inventory marketing, lead handling, reporting, automation, and campaign performance monitoring. Connected Integrations Our technology connects dealership operations with modern advertising platforms so our clients can better understand customer behavior, track performance, optimize marketing spend, and improve return on investment. Every integration we maintain is designed to support authorized client services, transparent reporting, and measurable dealership growth. Data Driven Performance Through our proprietary DaraCoreAI platform and partnerships with industry-leading providers including Google, Meta, CallTrackingMetrics, HubSpot, and other automotive technology partners, we help dealerships transform data into actionable business intelligence. Big Time Advertising develops and maintains proprietary software solutions and authorized platform integrations used to manage, analyze, automate, and optimize dealership marketing performance through reporting, campaign monitoring, lead attribution, inventory marketing, and advertising intelligence.