Why Big Time Advertising
Does Not Share
Our Google Ads Account








Protecting Campaign Strategy & Proprietary Data

Our Google Ads account contains over 10 years of refined bidding strategies, keyword data, ad creative, and targeting insights that give you a competitive edge. Sharing access risks exposing proprietary information that sets us apart.

Preventing Data Misinterpretation

Raw data without proper context can lead to incorrect conclusions. Many external teams lack a complete understanding of attribution models, ad sequencing, and performance trends, which could lead to poor decision-making.

Preventing Unintentional or Unauthorized Changes

Even well-meaning adjustments from external parties can negatively impact performance. A simple setting change, like modifying bid strategies, can significantly disrupt campaign results.

Lack of Reciprocity in Data Sharing

Many corporate entities, like Byrider, do not provide access to their Google Analytics or other key data sources. Without a complete picture of website traffic, conversion paths, and organic search performance, external parties are making assessments with incomplete information.

Avoiding Conflicts in Ad Management

When multiple parties have access, there is a significant risk of conflicting strategies, such as changes in bidding models, ad schedules, or audience targeting, that could work against each other and dilute results.

Ensuring Proper Campaign Execution

Our team follows a proven, structured approach to testing, optimizing, and scaling campaigns. External Access could lead to haphazard experiments or incomplete optimizations that disrupt our dealers long-term strategy.

Maintaining Data Integrity & Accountability

With multiple hands in the account, it becomes difficult to track exactly who made what changes. Keeping access limited ensures that campaign optimizations are strategic, intentional, and fully accountable.

Protecting Ad Spend & Budget Allocation

Changes made by an outside party could result in overspending, misallocation of budget, or unintentional cost increases, impacting overall performance and efficiency.

Security & Compliance Risks

Granting access to an external party increases the risk of security breaches, data leaks, or even accidental exposure of confidential client information. Google Ads accounts contain financial details, payment methods, and billing history that need to remain protected.

Dedicated Reporting & Transparency

Instead of granting direct access, we provide full transparency through detailed reports, insights, and performance reviews. This ensures that stakeholders get the information they need while maintaining security and strategic control.