Digital Advertising Blog




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Leadership Is Not Loud: How Great Managers Inspire Instead of Intimidate

There has never been a better time to talk about leadership.Sales have been off across the board. Independent...

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Finish 2025 Strong: Navigating the Shutdown, Maximizing Tax Season, and Turning Q4 Challenges into Wins

The fourth quarter is always an interesting time in the automotive business. This year, it is shaping up to be one...

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The AI Trap: Why Dealers Paying More Are Getting Less

What worked in marketing last year does not work today. Algorithms have evolved, audiences have changed, and...

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Stop Chasing Clicks. Start Counting Cars.

Big Time Principle #5:The Ultimate KPI. Cost Per Sold. PERIOD.“Because what gets measured gets improved. And what...

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Stop Changing Channels. Fix Your Creative

 Big Time Principle #4: Creative That Builds Brand and Urgency Equally “Because Great Advertising Does...

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