Digital Advertising Blog




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Stop Changing Channels. Fix Your Creative

 Big Time Principle #4: Creative That Builds Brand and Urgency Equally “Because Great Advertising Does...

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$708 vs. $250: What Dealers Really Spend Per Car Sold

Big Time Principle #3: Budget Tied to Actual Sales “Start with Guardrails, Not Hope to Goals” In the...

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Stop Guessing: The Proven Frequency That Makes Ads Work

Big Time Principle #2: Frequency“Why Repetition is the Key to Recognition and Sales” Last week, we...

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Money is Green, Not Red or Blue

It is no secret: we live in divided times. The headlines scream at us every day. Social media feeds are filled with...

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The Secret of Selling More Cars: Merchandising That Actually Works

The Secret of Selling More Cars:Merchandising That Actually Works These past two days, I had the privilege of...

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