Digital Advertising Blog




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Be a Plow Horse, Not a Hen A Financial Playbook for Dealers

When dealers pause marketing and training to save money, they often produce a larger, slower, more expensive...

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How Dealers Win With AI: Turn Photos, Feeds, and Descriptions into More Sales

When a buyer scrolls past a vehicle online, that scroll is a moment of judgment. The photograph communicates...

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Stop Creating Order Takers. Start Building Real Salespeople.

The automotive industry has never lacked leads, tools, or technology. What it lacks today is something far more...

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The “Near Me” SEO Myth That Will Not Die in the Car Business

If you have ever been told your website needs the words “near me” sprinkled throughout it to rank locally, you...

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100 New Year’s Resolutions to Become Better Dealers in 2026

A new year does not fix broken processes, weak follow-up, inconsistent leadership, or underperforming marketing....

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