Digital Advertising Blog




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The AI Trap: Why Dealers Paying More Are Getting Less

What worked in marketing last year does not work today. Algorithms have evolved, audiences have changed, and...

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Stop Chasing Clicks. Start Counting Cars.

Big Time Principle #5:The Ultimate KPI. Cost Per Sold. PERIOD.“Because what gets measured gets improved. And what...

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Stop Changing Channels. Fix Your Creative

 Big Time Principle #4: Creative That Builds Brand and Urgency Equally “Because Great Advertising Does...

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$708 vs. $250: What Dealers Really Spend Per Car Sold

Big Time Principle #3: Budget Tied to Actual Sales “Start with Guardrails, Not Hope to Goals” In the...

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Stop Guessing: The Proven Frequency That Makes Ads Work

Big Time Principle #2: Frequency“Why Repetition is the Key to Recognition and Sales” Last week, we...

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