Digital Advertising Blog




Card image cap

$708 vs. $250: What Dealers Really Spend Per Car Sold

Big Time Principle #3: Budget Tied to Actual Sales “Start with Guardrails, Not Hope to Goals” In the...

Read More →
Card image cap

Stop Guessing: The Proven Frequency That Makes Ads Work

Big Time Principle #2: Frequency“Why Repetition is the Key to Recognition and Sales” Last week, we...

Read More →
Card image cap

Money is Green, Not Red or Blue

It is no secret: we live in divided times. The headlines scream at us every day. Social media feeds are filled with...

Read More →
Card image cap

The Secret of Selling More Cars: Merchandising That Actually Works

The Secret of Selling More Cars:Merchandising That Actually Works These past two days, I had the privilege of...

Read More →
Card image cap

The Real Cost of Bad Creative in Digital Ads

The Real Cost of Bad Creativein Digital Ads Walk into any dealer meeting today, and you will hear familiar...

Read More →